Video Marketing
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
Social video marketing is also distinct from viral marketing which is more closely aligned with the self-replicating nature of both “memorable and sufficiently” interesting content. In contrast to viral video where success is typically measured solely on the pass-along rate or the number of impressions, social video hinges upon leveraging a deeper more contextual relationship between sharer and recipient.
Commercials
that highlight your company’s best features with a dynamic scene, beautiful imagery, or summary of exciting features, and end with a clear call to action. They’re the most common type of video — you’ve probably watched a ton on TV, streaming services, or video platforms like YouTube. Because their primary goal is to attract new customers, commercials are often broad in appeal and provide only the most important and relevant information a viewer might need. And, most importantly, they’re memorable! They show off your brand in a way that sticks with the viewer, so if it’s the viewer’s first time being exposed to your brand, they won’t soon forget it. Commercials are typically short, only 30 seconds to one minute long, and distributed via paid advertising online or on television. They’re also great on your website or homepage since they provide a general overview of your brand and encapsulate your brand mission in a quick and easily digestible format.
Product Videos
tells your audience about your best-selling products or services and their top features. It shows your product in action and helps increase consumer confidence in your company or brand.Here, your main goal will likely be to attract new customers who are in the first stage of product research. You’ll want to show off not only the beauty of your product but its utility and necessity. You’ll also want to highlight what makes your product better than the rest — since these new visitors are still doing research, you’ll want to make sure your product video sets you apart from your competition.Product videos are usually about 30 seconds long and can be shared on your website, social media platforms, via email, or through paid advertising. Use high-quality production and great sound, whether it’s music, dialogue, or voice-over, to communicate how amazing your product is.
Explainer Videos
that teach your audience more about your company, brand, product, or service. Like social content videos, almost any video can be an explainer video, the only requirement is a focus on how your company solves a particular problem.Explainer videos are excellent introductions to your brand. They should quickly and efficiently explain what your company does and why that matters. Typically under three minutes, explainers end with a strong call to action and offer a simple solution to a complex problem.Remember, these videos should always answer three main questions: What’s your audience’s problem? How will your product or service fix it? Why should your audience choose you?
100
YouTube Marketing Campaigns
60
YouTube monitoring
10
YouTube Teaser
9
Selection of affiliate networks
3
Viral Video
9
Banner creation
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We can manage all aspects of an affiliate campaign for your business and know how to get affiliates motivated to sell your product. We know which affiliate networks are the best for your industry and we know how to build relationships that will lead to increased coverage of your product on these affiliate sites.
